San Diego International Airport
How do you reinvent an airport while flying it at the same time? With lighthearted humor and a warm, Southern California welcome.
One of the busiest airports in the world was getting a reimagined Terminal 2 to accommodate the next few decades of air travel in San Diego.
Simple, bold graphics work to instill a sense of calm and ease that reflects the stylish new digs. The long-term campaign was a blend of awareness, wayfinding, announcement of new routes and transit, and new culinary and retail offerings.
