O’side, as the locals call it. Authenticity is what this Southern California beach destination is all about. The O’riginal. It’s not trying to be, it just is. Perfection.

This means keeping it real, and staying true to its roots, even as Oceanside is ascending. New things are happening here. The food and brew scene is booming and blooming. Cultural expression is coloring the town with a broad and vibrant palette. Recreation is off the charts on air, land, and sea. There’s an entrepreneurial spirit writing new chapters daily in Oceanside.

It’s unpretentious, with a touch of attitude and wit that invites and challenges visitors to soak it all up.