We Do Can-Do. This bold, simple statement was found in creative expressions of the new brand all around Dallas. On billboards and kiosks, in newspapers and magazines, on the sides of buses, in airports and hotels, and on TV and radio.

To celebrate the new brand launch, Visit Dallas hosted a press conference attended by the city’s difference-makers, game-changers, tastemakers, connectors, and visionaries.

The campaign included the introduction of “Can-Doers,” local visionaries who embody the essence of a Maverick, Can-Do Spirit for each of the brand pillars. Portraits of the “Can-Doers,” commissioned by some of the city’s most renowned artists, were unveiled during the press conference.